We are looking for a person to lead email marketing efforts at Fullreach.io. Everything email marketing is on the table – strategy, automation, deliverability, tools selection, etc. In this role you will be charged with maximizing growth and customer lifetime value through Email / SMS capture and retention. This includes developing and managing email marketing campaigns as well as evaluating their effectiveness. Creating automated email flows based on customer journeys and maximizing their potential.
In this role, you can expect to
- Own the email capture and outreach strategy, execution, and reporting to grow engagement and lifetime value of our client’s growing customer base
- Manage the overall performance and effectiveness of email marketing programs
- Manage customer databases and build lists to target through email and SMS campaigns
- Report on sales revenue and other KPIs generated from email marketing efforts
- Ensure emails follow industry policies and best practices
- Manage the technical relationship with vendors, external and internal partners
- Develop and QA emails across platforms: desktop, mobile web coding and QA including mobile responsive design. Troubleshoot any issue with layout, alignment and data flow
- Work with the creative team to develop beautiful, responsive emails and ensure they are properly coded, tested and scheduled
- Develop and implement robust drip campaigns for both pre-purchase and post-purchase customer journeys
- Create a list segmentation strategy to cross-sell products, nurture new leads into the funnel and increase lifetime customer value
- Create and manage subject line and email body A/B tests
We know that great work comes from great, and inclusive teams. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, and any other status. It’s all about you as a person and your skillset!
Gross salary range: 1800-3800 eur + equity options. We are open to discuss a different salary based on your skills and competencies.